On Oct. 1, Google updated its guidance on AI-generated content to say it is “critical to manually fact-check and review all AI-generated content.” It also expanded its helpful-content page with a definition of main content: “any part of the webpage that directly helps the page achieve its purpose.”
A new paragraph says fabricating creator profiles, for example with AI-generated headshots, made-up names or false credentials, “is a form of deception.” Google hasn’t announced a ranking update alongside the changes.
Your checklist
Audit client sites for unreviewed AI pages and invented author bios.
Put a named, real reviewer on service pages.
Make the main content of money pages answer the visitor’s question first.
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The Marketer Staff
Reported and written by The Marketer’s editors in Alberta, Canada. We read the primary sources, summarize in our own words and link everything. Our standards.
