Tuesday, October 6, 2026 The daily edge for local marketers · Made in Alberta, Canada
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Meta starts an enterprise AI business

Meta Enterprise Platform will bring Meta’s models and agents to businesses and developers. The small-business piece arrived a day later.

By The Marketer Staff2 min read
Illustration: The Marketer

Mark Zuckerberg announced Meta Enterprise Platform on Sept. 28, calling it the next major pillar of Meta’s business. It will start by bringing Meta’s stack to businesses and developers, including the Muse agent, Meta Business Agent, Muse API and Muse Code.

The next day Meta launched Muse for Small Business. Taken together, the message is clear: Meta wants to be the AI layer for running a business, not only the place you buy ads.

Your checklist

  • No action needed this week.
  • Add “Meta AI tools” to your quarterly client review agenda.

Sources

  1. Launching Meta Enterprise PlatformMeta Newsroom · Sept. 28, 2026

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The Marketer Staff

Reported and written by The Marketer’s editors in Alberta, Canada. We read the primary sources, summarize in our own words and link everything. Our standards.

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