Playbook Friday
Playbook: the 20-minute AI Max auto-upgrade audit
Google moved some Search campaigns to AI Max in September. Here’s a calm, repeatable check for every client account.
Section
For Consultants
Solo or small, selling expertise. Sharper offers, faster delivery, and proof clients understand.
6stories in this edition
Map Pack Monday
Map Pack Monday: AI Overviews now sit on top of most branded searches
Two datasets show AI Overviews on more than 80% of branded queries by late September. When people search your client’s name, Google’s summary may come first.
Offer Teardown
Offer Teardown: how Meta packaged Muse for small business
A free core, an approval gate as risk reversal, and a 65-hour-week customer story. Five moves worth borrowing for your own agency offer.
Playbook Friday
Playbook: read Search Console’s new AI report without fooling yourself
Google’s generative AI performance report is now global. It shows impressions, not clicks. Here’s how to use it honestly with clients.
AI for Local
ChatGPT will test image ads while people generate pictures
OpenAI’s new visual format starts with a small group of US advertisers later this month, alongside new measurement and brand-safety partners.
AI for Local
Meta’s Muse moves into small business, and it already talks to HighLevel
Meta’s AI agent can now connect to ad accounts, Pages, Shopify, QuickBooks and HighLevel in the US and Canada. Here’s what it does, what it doesn’t, and how to get your clients ready.
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