Tuesday, October 6, 2026 The daily edge for local marketers · Made in Alberta, Canada
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Oct. 6Playbook: the 20-minute AI Max auto-upgrade auditOct. 6Map Pack Monday: AI Overviews now sit on top of most branded searchesOct. 6Google opens Search profiles to creators and publishers in CanadaOct. 6Google’s September 2026 spam update is rolling out in wavesOct. 6Offer Teardown: how Meta packaged Muse for small businessOct. 6Playbook: read Search Console’s new AI report without fooling yourselfOct. 6The Take: trust the auction, audit the invoiceOct. 5ChatGPT will test image ads while people generate picturesOct. 1Google rewrites its content guidance: fact-check AI copy, no fake authorsOct. 1Microsoft Ads drops Max CPC caps on new auto-bid campaigns
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2stories in this edition
Playbook Friday

Playbook: the 20-minute AI Max auto-upgrade audit

Google moved some Search campaigns to AI Max in September. Here’s a calm, repeatable check for every client account.

2 min read
Playbook Friday

Playbook: read Search Console’s new AI report without fooling yourself

Google’s generative AI performance report is now global. It shows impressions, not clicks. Here’s how to use it honestly with clients.

2 min read
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