Tuesday, October 6, 2026 The daily edge for local marketers · Made in Alberta, Canada
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Oct. 6Playbook: the 20-minute AI Max auto-upgrade auditOct. 6Map Pack Monday: AI Overviews now sit on top of most branded searchesOct. 6Google opens Search profiles to creators and publishers in CanadaOct. 6Google’s September 2026 spam update is rolling out in wavesOct. 6Offer Teardown: how Meta packaged Muse for small businessOct. 6Playbook: read Search Console’s new AI report without fooling yourselfOct. 6The Take: trust the auction, audit the invoiceOct. 5ChatGPT will test image ads while people generate picturesOct. 1Google rewrites its content guidance: fact-check AI copy, no fake authorsOct. 1Microsoft Ads drops Max CPC caps on new auto-bid campaigns
Video coming soon
Signal Live · Episode 01

Signal Live 01: ads inside Google’s AI Mode, explained for local

A 20-minute screen-share walkthrough of Google’s AI Mode ad tests: what’s confirmed, what isn’t, and what to watch in your clients’ search terms.

The Local Signal≈20 min · Companion: Google is testing more ways to put ads inside AI Mode

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Episodes

On the way

  1. Coming soon
    Signal Live · ≈20 min

    Signal Live 01: ads inside Google’s AI Mode, explained for local

    Read the companion story
  2. Coming soon
    60-second Signal · 60 sec

    60-second Signal: Meta’s Muse for Small Business

    Read the companion story
  3. Coming soon
    60-second Signal · 60 sec

    60-second Signal: the AI Max auto-upgrade audit

    Read the companion story
  4. Coming soon
    Map Pack Monday · ≈8 min

    Map Pack Monday: what Google’s AI says when people search your client’s name

    Read the companion story

Signal Live

Weekly. One big change, explained with screen-share, with what to do for clients.

60-second Signal

The top story in a minute, for Shorts, Reels, TikTok and LinkedIn.

Map Pack Monday

Local search and Business Profile changes, walked through on real search results.

The Local Signal · free newsletter

Five minutes. Every weekday. Zero fluff.

  • What changed in Google, Meta and AI
  • A forwardable note for your clients on every story
  • One playbook a week you can run the same day

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