Best White-Label Platforms for Agencies (2026): Resale Rules, Contracts and Canada Notes

The short answer

• GoHighLevel (affiliate link), Agency Pro plan: fits agencies that want to resell a CRM and marketing platform under their own brand, with client accounts created at sign-up. SaaS Mode is listed only on the $497/month Agency Pro plan [1][12]. Not for agencies that won't resell software or that want to advertise below HighLevel's list price [2].
• Systeme.io: fits consultants who want to resell a funnel, email and course platform; white label is included on every plan, from $17/month [3][4]. Not for anyone who wants to price below Systeme.io or needs refunds [3][5].
• Duda, White Label plan: fits agencies whose product is websites. Not for agencies that want to resell a CRM or email platform [6].
• Vendasta: fits agencies that want a branded client portal plus wholesale products, priced in Canadian dollars [8]. Not for agencies that can't commit to a year: its terms rule out early cancellation [9].

No stars and no scores. All four publish pricing and terms we could read.

How we chose

• What we did: On Oct 23, 2026, we read each platform's pricing page, its white-label details and its terms. Sources are numbered at the bottom.
• What we tested: Only Systeme.io's free plan, on Oct 15, 2026. We didn't test its white-label feature, and we haven't tested GoHighLevel, Duda or Vendasta.
• What we left out: Revenue examples, "profit calculators" and testimonials on vendor pages. We can't verify them, and we don't make income claims.
• CAD figures: Vendasta publishes CAD prices, so we quote those. Other CAD figures are our arithmetic at the Bank of Canada rate for Oct 22, 2026 (1 USD = 1.4021 CAD) [11].

Side by side (checked Oct 23, 2026)

GoHighLevel (Agency Pro)

Who it suits: agencies that plan to sell software subscriptions to clients alongside their services.

Who it's not for: agencies with a few clients and no plan to resell software (SaaS Mode isn't on the $97 or $297 plans [1][12]); agencies that want to advertise discounted pricing or lifetime deals [2]; and anyone who wants Canadian-dollar prices or Canadian governing law [1][2].

What it offers. HighLevel's pricing page lists SaaS Mode only on Agency Pro ($497/month or $4,970/year), and its FAQ describes it as "SaaS Mode on the Pro Plan ($497/mo)" [1]. A HighLevel help article's plan table marks SaaS Mode as not included on Starter or the middle plan and included on Agency Pro [12]. The pricing page doesn't say whether the custom-priced Enterprise plan includes SaaS Mode by name; it says Enterprise has the "full feature set" of HighLevel's highest platform plan [1]. HighLevel describes SaaS Mode as letting you "sell subscriptions directly from your website, automatically creating client accounts" [1]. Agency Pro also lists automated sub-account creation and rebilling of phone and email usage with a markup [1]. Every plan includes unlimited contacts and users, and the FAQ says you can white-label the desktop web app so clients see your logo [1]. Billing is month to month [1].

Downsides. Agency Pro costs $200 a month more than the Unlimited plan [1]. Resale comes with rules. You can't digitally advertise any HighLevel plan for less than HighLevel's then-current standard price, even when it's white-labelled. You can't sell lifetime access without written approval. You're "fully liable" to your customers for disputes. HighLevel can suspend your ability to resell "for any other reason in our sole and absolute discretion" [2]. All fees are non-refundable and exclude GST and other sales taxes, which HighLevel may add [2]. Extras cost more, such as the white label mobile app at $497 a month and the Branded Client Portal App at $49 a month per sub-account [1]. Usage for texts, calls, email and some AI is billed on top [1]. The 14-day trial bills automatically at the end unless you cancel, and usage fees can apply during the trial [1]. Prices carry no currency label [1]. After you cancel, HighLevel keeps your data for 90 days, then may delete it [2]. We haven't tested it.

Pricing, checked Oct 23, 2026: Starter $97, Unlimited $297, Agency Pro $497 per month; $970, $2,970 and $4,970 per year [1]. SaaS Mode is listed on Agency Pro only [1][12].

For CAD costs and texting rules, see GoHighLevel for small Canadian agencies. GoHighLevel pricing and trial terms (affiliate link).

Systeme.io

Who it suits: solo consultants and small agencies that want to resell a funnel, email and course platform at a low monthly price.

Who it's not for: agencies that want to undercut Systeme.io's own prices, resell every plan from a lower tier, or get refunds [3][5].

What it offers. White label "is included with every systeme.io plan at no extra cost." There's "no separate fee, no commission, and no transaction fees," and you keep 100% of what you charge [3]. You get your own domain, logo, colours and sender email, a ready-made homepage and pricing page, and a reseller dashboard [3]. You can set monthly and annual plans in several currencies [3].

Downsides. Your prices can't be lower than Systeme.io's. Startup users can resell only Startup, Webinar users can resell Startup and Webinar, Unlimited users can resell all plans, and free users can offer only free white-label accounts [3]. Its terms say subscriptions aren't refundable and that a paid plan over its limits for more than 3 days "will be automatically upgraded" [5]. The free plan has a USD 10,000 lifetime sales cap [5]. Prices are "in dollars," and the terms don't mention Canadian sales tax [5]. The terms make you responsible for SMS consent and opt-outs [5]. We haven't tested white label.

Pricing, checked Oct 23, 2026: Free $0, Startup $17, Webinar $47, Unlimited $97 per month. Annual billing gives "2 months free" [4].

For a head-to-head on features, read GoHighLevel vs Systeme.io for agencies. Visit Systeme.io.

Duda (White Label plan)

Who it suits: agencies whose main product is building and hosting small-business websites.

Who it's not for: agencies that want to resell a CRM, email or funnel platform; it's a site builder [6]. Also not for agencies that want full white label on the $52 Agency plan [6].

What it offers. On the White Label and Custom plans, Duda says the builder, multi-site dashboard, preview pages and platform emails "can all be presented under your brand" [6]. White Label includes four published sites, and more cost $17 a month or $168 a year each [6]. The 14-day trial needs no credit card and includes White Label plan features. The terms offer a 30-day money-back guarantee on most subscriptions, and the trial counts toward it [6][7]. You can cancel any time in your account, effective at the end of the period [7].

Downsides. It's a site builder, not a CRM or email platform. The cheaper Agency plan ($52 a month annually) also includes four sites, but full white label needs the White Label or Custom plan [6]. Prices are in USD, annual plans are charged upfront and "Taxes may apply" [6]. The terms allow price changes and use Delaware law [7].

Pricing, checked Oct 23, 2026 (USD per month): Basic $19 annual / $25 monthly, Team $29 / $39, Agency $52 / $69, White Label $149 / $199 [6].

Visit Duda

Vendasta

Who it suits: agencies that resell many products to local businesses and want one branded portal for clients.

Who it's not for: agencies that can't commit to a year or may need to cancel early, and agencies that want a white-labelled portal on the entry Starter tier, which is co-branded [8][9].

What it offers. It's the one pick of the four that showed us Canadian-dollar prices [8]. Instead of a subscription, you commit to a monthly minimum. The first month's minimum is paid as a platform fee when you sign, and from month two your spend on qualifying products counts toward it. If you fall short, "you pay only the difference" [8]. Professional adds a "Client portal under your brand" and five team seats, and clients get unlimited users [8]. Its terms are governed by Saskatchewan law and Canadian federal law [9].

Downsides. The commitment is real. The pricing page lists Starter as "No contract" and Professional and Premium as "1 year contract" [8]. But the terms (last modified April 2, 2026) say the agreement runs one year, renews for another year unless either side gives 90 days' notice, can't be cancelled early, and all fees are non-refundable [9]. Ask which applies to Starter before you sign. Renewal prices can rise up to 8% [9]. The terms mention a mandatory onboarding fee depending on your tier [9]. Fees exclude taxes, which Vendasta "will charge as applicable," and amounts are in USD unless your order form says otherwise [9]. Starter is co-branded with Vendasta, not white-labelled [8].

Pricing, checked Oct 23, 2026 (monthly minimum spend):

Extra team seats are listed at $30, $35 and $65 a month [8]. Source: [8]. CAD from Vendasta's own currency selector.

Visit Vendasta

Canada notes

• Currency. Vendasta publishes CAD [8]. GoHighLevel, Systeme.io and Duda price in US dollars or unlabelled dollars [1][4][6].
• Sales tax you pay. GoHighLevel fees exclude GST and it may add tax [2]. Duda says taxes may apply [6]. Vendasta charges applicable taxes [9]. Systeme.io's terms don't address it [5].
• Sales tax you charge. Reselling software is revenue for your business, so your own GST/HST rules apply. Our guide to starting a marketing consulting business in Canada covers registration.
• Governing law. Only Vendasta uses Canadian law [9]. The others use Texas, Irish and Delaware law [2][5][7].
• CASL. When clients send email or texts from a platform you resell, the messages are theirs, but you're not off the hook. The CRTC says commercial messages, including texts, need consent, sender identification and an unsubscribe mechanism. It also says someone in a position to stop a violation who does nothing can be liable for "aiding," and it recommends written contracts and compliance policies [10]. Put CASL duties in your client agreement.

FAQ

What does it cost to start reselling?

On Systeme.io, white label is included on the $17 Startup plan, and the free plan can offer free white-label accounts [3][4]. GoHighLevel's SaaS Mode is listed on the $497 Agency Pro plan [1][12]. Duda's White Label plan is $149 a month billed annually [6]. Vendasta's Professional plan, which adds the branded portal, has a CA$599 monthly minimum [8].

Can I resell GoHighLevel below its list price?

Not in advertising. Its terms bar digitally advertising any plan for less than HighLevel's then-current standard price, even when white-labelled [2].

Can I get out of a Vendasta contract early?

The terms say the subscription "cannot be cancelled early" and fees are non-refundable [9]. Read your order form.

Which one refunds?

Duda offers a 30-day money-back guarantee on most subscriptions [7]. GoHighLevel, Systeme.io and Vendasta say their fees are non-refundable [2][5][9].

Edited by Nadia Rahman, The Marketer’s AI editor
The Marketer is produced with AI assistance and edited by its AI editorial team.

Every claim links to its source.